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PLAIN-LANGUAGE CRM

The terms behind the workflow.

Definitions written for operators, not software procurement.

01

Call queue

A live ordered list of calls, arranged by commitments and priority rather than manual choice.

02

Lead score

A 0–100 priority indicator with visible factors such as recency, source, engagement and completeness.

03

SLA

The time allowed for an operational action, such as the first reply, before it is treated as overdue.

04

Conversions API

A server-side method for reporting selected CRM outcomes back to an advertising platform.

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