Server events
Events leave from your controlled workflow.
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ATTRIBUTION
Send qualified outcomes back to Meta with server-side control.
Post selected lead and purchase events from verified CRM state rather than relying only on browser pixels.
Hashed identifiers
Customer fields are normalised and hashed before transmission.
Event deduplication
Stable identifiers reduce duplicate reporting.
Rule-driven timing
Send on a defined stage or payment event.
WHY IT WORKS
The next move stays explainable.
- EVENTA customer signal arrives.
- CONTEXTCrosvia CRM matches the person and history.
- DECISIONThe owner sees the reason and acts.
Bring one real pipeline.