Server events
Events leave from your controlled workflow.
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ATTRIBUTION
Send qualified outcomes back to Meta with server-side control.
Post selected lead and purchase events from verified CRM state rather than relying only on browser pixels.
Hashed identifiers
Customer fields are normalised and hashed before transmission.
Event deduplication
Stable identifiers reduce duplicate reporting.
Rule-driven timing
Send on a defined stage or payment event.
THE OPERATING TRACE
How Meta Conversions API stays observable.
- STARTServer eventsEvents leave from your controlled workflow.
- CONTROLHashed identifiersCustomer fields are normalised and hashed before transmission.
- OUTCOMEWhat changesCampaign optimisation can learn from outcomes rather than form fills alone.
MAKE THE NEXT MOVE VISIBLE
Bring one pipeline.
Leave with a working queue.
Try Crosvia for 14 days, or map it to your process in a 30-minute demo.