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HONEST COMPARISON · PUBLIC FACTS

Crosvia vs LeadSquared

Both are built in India. LeadSquared charges per user for enterprise sales floors; Crosvia charges per workspace for a team of two to fifty.

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DECISION TABLE

The differences that change the work.

DecisionCrosviaLeadSquared

01Price and model

Crosvia₹12,000/month per workspace, 5 users; Growth ₹29,000, 15 users and 3 brands; Scale ₹59,000, 40 users and 10 brands; unlimited leads on all three; INR, excludes GST

LeadSquaredFrom $25/user/month billed annually (Sales Lite); ten users about $250/month — read 22 Aug 2026

02Setup, brands and packs

CrosviaLive the same day with a vertical pipeline pack; a workspace per brand — 1, 3, 10 or unlimited by plan

LeadSquaredDemo-led onboarding quoted by the vendor; industry solutions for education, lending and healthcare

03WhatsApp shared inbox

CrosviaWhatsApp Cloud API and IMAP/SMTP email in one thread list; lead ads and forms arrive deduplicated

LeadSquaredConnectors and the Converse add-on — verify on vendor site

04Call queue and scoring

CrosviaOrdered call queue with the reason per row; score from recency, source, engagement, completeness

LeadSquaredTask lists, smart views, dialer integrations; rule-based scoring on higher tiers

05AI assistance

CrosviaGrowth: reply drafts, call and chat summaries, AI teammate; AI calling add-on ₹7,500/500 connected minutes after private activation

LeadSquaredAI features across the sales and marketing products — verify scope per plan

06Meta Lead Ads and Conversions API

CrosviaLead Ads sync on every plan, Starter included; Conversions API from Growth

LeadSquaredLead-ad capture via connectors; campaigns in the Marketing product

07India: hosting, DPDP, payments

CrosviaDigitalOcean Bengaluru; DPDP consent, erase, retention; TOTP 2FA and audit log; Razorpay links and GST invoices

LeadSquaredIndian company with Indian hosting options; payments not listed as a CRM feature

08Support and trial

CrosviaEmail and WhatsApp in business hours, priority on Growth; 14-day trial, payment details later

LeadSquaredTiered support, account managers higher up; demo-led, trial availability varies

CHOOSE LEADSQUARED WHEN
  • You run a sales floor of hundreds of agents with an ops team to own it.
  • You want marketing automation, landing pages and drip campaigns from the CRM vendor.
  • Your leads come from outbound dialling lists, not inbound WhatsApp and Meta ads.
CHOOSE Crosvia WHEN
  • You are two to fifty people and enquiries arrive on WhatsApp and Meta ads.
  • You want one price per workspace, not a bill that grows with every counsellor.
  • You want the call queue and score reasons on day one, without a consultant.

A CONTROLLED MOVE

How to move from LeadSquared to Crosvia

  1. 01
    Export from LeadSquared

    In LeadSquared: Leads → Manage Leads → Export, all fields. Include owner, stage, source, phone, email and created date.

  2. 02
    Import into Crosvia

    Settings → Imports: upload the CSV, map columns once; duplicates are flagged by phone and email.

  3. 03
    Connect Meta, then run two weeks in parallel

    Settings → Integrations → Continue with Meta links your WhatsApp number and lead-ad Pages. Keep LeadSquared read-only for two weeks, then switch the forms.

BUYER QUESTIONS

Answers before a sales call.

Is Crosvia cheaper than LeadSquared for ten people?

At list prices, narrowly. Ten Sales Lite seats are about $250 a month; ten people on Crosvia is Starter plus five extra users, about ₹19,500. The gap is small enough that price should not decide it — decide on whether you want a configured admissions platform with an implementation project, or something your team runs itself in a week.

Can Crosvia replace LeadSquared's WhatsApp features?

Crosvia's inbox runs on the WhatsApp Cloud API, so chat, templates, media, consent and broadcasts are native.

Does Crosvia score leads like LeadSquared?

Yes, from recency, source, engagement and completeness, with the reason for each factor shown in the call queue.

How long does the migration take?

Export and import take an afternoon. Most teams run both systems two weeks before switching the lead-ads webhook.

Does Crosvia handle several counsellors and branches?

Growth includes 15 users and 3 brand workspaces with roles per brand, Scale 40 users and 10 brands, and Enterprise removes the limits.

MAKE THE NEXT MOVE VISIBLE

Bring one pipeline.
Leave with a working queue.

Try Crosvia for 14 days, or map it to your process in a 30-minute demo.

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