HONEST COMPARISON · PUBLIC FACTS
Wati is a WhatsApp channel platform. Crosvia is a CRM whose primary inbox happens to be WhatsApp, alongside Meta Lead Ads, forms, email and calls.
DECISION TABLE
Crosvia₹12,000/month per workspace, 5 users; Growth ₹29,000, 15 users and 3 brands; Scale ₹59,000, 40 users and 10 brands; unlimited leads on all three; INR, excludes GST
WatiFrom ₹2,499/month for 3 users (Growth); Pro ₹5,999 for 5 seats — read 22 Aug 2026
CrosviaMeta's charges land on your own WABA; no per-conversation fee from Crosvia
WatiMeta's conversation pricing plus the platform's own terms — check their conversation pricing
CrosviaWhatsApp Cloud API and IMAP/SMTP email in one thread list; lead ads and forms arrive deduplicated
WatiShared WhatsApp inbox with chatbots, broadcasts and catalogue — the core product
CrosviaApproved templates to a filtered audience, consent-checked, rate-limited, with delivery and reply tracking
WatiBroadcasts, segments, retargeting and chatbot flows included
CrosviaOrdered call queue with reasons, lead scoring, stages, follow-ups and SLA escalation
WatiContact attributes and tags; a queue, scoring and pipeline are not listed
CrosviaA workspace per brand — 1, 3, 10 or unlimited by plan; Growth adds reply drafts, summaries and an AI teammate
WatiMultiple numbers on Business; AI chatbot and automation on Pro and above
CrosviaLead Ads sync on every plan, Starter included; Conversions API from Growth
WatiClick-to-WhatsApp ads; lead ads through integrations
CrosviaDigitalOcean Bengaluru; DPDP consent, erase, retention; TOTP 2FA and audit log; Razorpay links and GST invoices
WatiGlobal SaaS with WhatsApp opt-in management; payment links via Razorpay or Stripe
CrosviaEmail and WhatsApp in business hours, priority on Growth; 14-day trial, payment details later
Wati7-day trial — verify support tiers on vendor site
A CONTROLLED MOVE
Export the contact list as CSV with attributes and tags. Approved templates stay on your Meta WABA.
Settings → Imports: upload the CSV, map columns once; duplicates are flagged by phone and email.
Settings → Integrations → Connect WhatsApp runs Meta's Embedded Signup on your own WABA. One provider holds a number at a time, so pick a quiet hour and keep Wati read-only.
BUYER QUESTIONS
For teams that need a CRM around WhatsApp, yes. Wati is deeper on chatbot flows and catalogue selling.
Yes. The number and its approved templates live on your Meta WABA, so Embedded Signup makes it a short cut-over, not a migration.
No. Meta's conversation charges land on your own WhatsApp Business Account, and Crosvia bills only the plan fee.
Yes. Pick an approved template and an audience from your leads filter; consent is checked per recipient and replies are tracked.
Wati. Pro is listed at ₹5,999 for five seats against ₹12,000 for Crosvia Starter, and Wati’s ₹2,499 entry plan covers three. Wati is a WhatsApp shared inbox; Crosvia is that inbox plus the pipeline, the call queue, follow-ups, payments and reporting around it. If a spreadsheet is doing the CRM half today, compare Wati plus that spreadsheet against Crosvia rather than Wati alone.
MAKE THE NEXT MOVE VISIBLE
Try Crosvia for 14 days, or map it to your process in a 30-minute demo.
